About Us

The Journey

Founded by Rachna Sayal, also a finance professional, Esra Ethnic originated as a dream to provide pure, high quality, timeless, luxurious and at the same time affordable hand-woven and handloom products as a timeless investment for its customers.
Started in 2018, Esra Ethnic’s mission has always been to bring the best artwork to the forefront from the Indian handloom and hand-woven industry. In order to encourage and sustain traditional art and skill in the handloom industry across India and also as a belief in uplifting, supporting survival and livelihood of Indian artisans, Esra Ethnic brand was born. We pride in providing a platform for the Indian artisans to showcase their skills and craft in various categories of handloom and hand-woven clothing and accessories.

ESRA

Behind The Name

ESRA was created as a long-cherished dream of a ‘mother-daughter’ duo Eshita and Rachna.
The name ESRA is a union of the first two letters of their names, aptly blending the rich tradition with time.

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Why Choose Us?

✔ Handcrafted with Love – Supporting skilled artisans and preserving traditional craftsmanship.
✔ Premium Quality Fabrics – Carefully selected materials that promise comfort and durability.
✔ Unique & Timeless Designs – A blend of tradition and contemporary fashion to suit every occasion.
✔ Sustainable & Ethical Practices – We prioritize fair trade, sustainability, and responsible sourcing.

Our Clients

Loved the clothes I received! Great quality, perfect fit, and super comfortable. The designs are exactly as shown and I’ve already gotten compliments. Will definitely shop again!

Ms. Neetu Tuli

Esra's cord sets, suits, and western tops offer impressive quality with well-stitched finishes and durable fabrics. The materials used are soft and breathable, making them ideal for all-day comfort. The fits are flattering and true to size, adding to their wearability. Their designs blend modern trends with ease of movement. Overall, Esra delivers stylish yet comfortable fashion perfect for daily wear or special occasions.

Ms. Vinnika Suri

I have been a regular customer of Esra. The range at Esra is quite large and I have been happy with whatever I have purchased. I would recommend it for anyone who is looking for variety and style. Give it 👍🏻👍🏻

Ms. Ritu Khanna

ESRA beautifully captures the essence of tradition while weaving in a touch of modern elegance. Every piece tells a story — rich in culture, craftsmanship, and authenticity. Wearing Esra feels like carrying a piece of heritage with pride and grace. It’s more than just clothing; it’s a celebration of identity and artistry. I’m proud to be part of the Esra family!

Ms. Soniya Tyagi

Esra is a wonderful brand for ethnic and authentic fabrics. Love their collection and they have never disappointed. I’m one of their loyal and frequent buyers. Excellent collection of pure banarasi and other sarees. Rates are too quite genuine and reasonable. Always a pleasure to be associated with them.

Ms. Neetu Girotra

Esra has the superb range of Banarasi sarees. Suits and dupattas. They have nice designs, feminine colour, soft and comfortable material. Everything I bought is great quality and very well priced and have got some compliments as well.

Ms. Ashima Balakrishnan

Esra is a great brand different from other brands Fashion with a twist. Every clothing will bring a smile in your face. Comfortable and sustainable clothing.

Ms. Soma Patra

Esra is truly a one stop shop for all my ethnic wear needs and have been getting outfits from them since a long time. Their quality and craftsmanship of the cloth is unmatched. Truly handcrafted with love.